
So now that NBA season is in full swing, I’ve noticed the new and improved basketball team, the Brooklyn Nets. Not necessarily for their basketball skillz or lack thereof (I really have no idea), but more so because I’m obsessed with their new logo design and outfits, er uniforms.
They are partially owned by Jay-Z who played a large role in designing the logo. Here is what he said about the new look and feel:
“I wanted to make it really classic and strong, a throwback to Brooklyn and what we’re about. It’s real gritty and we’re not about flash — well, sometimes. Just the roots of Brooklyn as this very bold, strong, simple logo,” he said. “It was really a take off the old subway signs, if you look at the old subway signs they were in black and white. It was that strong, beautiful, iconic black and white. I wanted to pick something that would stand the test of time and be here forever.”
Evidently some people are not fans because of its super stark look, but as a designer, I LOVE simplicity as well as all things black and white. You can’t go wrong. And frankly, anything Jay-Z touches turns to gold, so I’m sure the haters will come around. Read even more about the brand’s redesign here.
